设计是科学与艺术两者自觉的、有机的结合。这一结合使得设计涉及到物质文化、精神文化和艺术文化等诸多文化层面,并依赖于实用功能、材料学、技术学、传播学、心理学、社会学、经济学、市场学等非艺术、非审美的因素。视觉设计中的科学要素更是显得极为重要,它主要体现在以下 Design is both science and art conscious, organic combination. This combination makes the design involves many cultural aspects, such as material culture, spiritual culture and artistic culture, and relies on non-arts such as practical function, material science, technology, communication, psychology, sociology, economics, Non-aesthetic factors. The scientific elements of visual design is even more important, which is mainly reflected in the following