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京东经历了四次业务战略转型:从线下到线上,从使用第三方物流到自建物流,从专注3C品类到全品类扩张,从自营到上线第三方开放平台。现在京东开始第五次转型,即优化完善供应链,实现全面扩张和整体升级,打造一个全新的综合型电商帝国。刘强东一直以亚马逊为标杆来发展京东商城,尽管他在追赶亚马逊的全品类、强大物流仓储等,但很多人还是说看不出京东商城像亚马逊。资深互联网分析人士谢文认为,亚马逊
Jingdong has undergone four strategic transformations of its business: from offline to online, from the use of third-party logistics to self-built logistics, from focusing on 3C products to full-category product expansion, and from self-operated to on-line third-party open platforms. Jingdong has now begun its fifth transformation, which is to optimize and improve the supply chain, achieve overall expansion and overall upgrade, and create a brand new integrated e-commerce empire. Liu Qiang Dong has been using Amazon as a benchmark to develop Jingdong Mall. Although he is chasing Amazon’s full product lineup, strong logistics warehousing, etc., many people still don’t see Jingdong Mall as Amazon. Senior internet analyst Xie Wen believes that Amazon