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数字技术为电脑、电视机(加上移动电视)、手机等多种终端融合提供了支持。打造全面覆盖的立体传播网络、真正追求“一网打尽”成为可能。但是,载体变化、渠道变化、终端变化,受众信息需求的本质却不会改变。在方兴未艾的多媒体融合浪潮中,报刊等平面媒体必须明确自己的核心竞争力所在,不能在眼花缭乱的技术变革中迷失方向。
Digital technology provides support for a variety of terminal convergences, including computers, televisions (plus mobile TV) and cell phones. To create a comprehensive coverage of the three-dimensional communication network, the real pursuit of “clean sweep ” as possible. However, the change of carrier, channel changes, terminal changes, the nature of the needs of the audience information will not change. In the midst of the wave of multi-media convergence in the ascendant, print media such as newspapers and magazines must clearly define their core competitiveness and should not lose their way in the dazzling technological changes.