【摘 要】
：
创意是广告的生命所在,为了达到既定的商业目的,广告设计师需要努力探求新的艺术表现形式和表现手法,为广告设计倾注丰富的内涵和新兴的活力,更加充分地发展现代广告创意。
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创意是广告的生命所在,为了达到既定的商业目的,广告设计师需要努力探求新的艺术表现形式和表现手法,为广告设计倾注丰富的内涵和新兴的活力,更加充分地发展现代广告创意。
Creativity is the life of the advertisement. In order to reach the established commercial purpose, the advertising designer needs to make efforts to explore new artistic expressions and expressions, pour rich connotation and new vitality into the advertisement design, and fully develop the modern advertisement creativity.
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