公益行动如何还其公益本源,规避“炒作”和“作秀”的嫌疑,真正赢得受众喝彩,笔者认为,关键度是要把握好贴近度、参与度、透明度。一、贴近度所谓公益,就是指公共利益,广义的讲,只要是为公共利益服务并可执行者皆属公益性公益行动。贴近度是指公益行动的内容上要高度贴近生活,贴近百姓。 Public welfare action how to also the source of their public welfare, to avoid “speculation ” and “show ” suspects, the real audience to win applause, the author believes that the key is to grasp the degree of closeness, participation, transparency. First, the closeness The so-called public welfare, refers to the public interest, broadly speaking, as long as the public interest services and executors are public welfare public action. Closeness refers to the content of public action to be highly close to life, close to the people.