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在报业市场竞争日趋激烈的今天,新闻图片无疑是一种极富魅力的形象化传播表达方式,对于改变报纸传统面貌,凸显媒体宣传效果,彰显新闻独特魅力,起着举足轻重的作用。换句话说,一张报纸是否摆脱传统办报模式,其重要标志就是看它对图片的重视和运用程度,也就是看它是否坚持“图文并茂,两翼齐飞”。作为地市级报纸,如何充分调动各方面积极性,让新闻图片从“补充文字,点缀、活跃、美化版面”的附属地位中彻底解放出来,且不惜版面地刊发一些具有强烈视觉冲击力的优秀新闻图片,这不仅是顺应现代读者心理需求和审美趣味的明智选择,也是新时期报纸利用新闻图片营造“卖点”的有效方法和根本途径。
Today’s increasingly competitive press market is undoubtedly a very attractive and vivid visual communication expression. It plays a decisive role in changing the traditional face of the newspaper, highlighting the media publicity and highlighting the unique charm of the news. In other words, whether or not a newspaper breaks away from the traditional mode of running a newspaper is an important indicator of its importance and utilization of the picture, that is, whether or not it sticks to the principle of “excellent pictures and pictures and two wings flying together.” As a prefectural newspaper, how to fully mobilize the enthusiasm of all parties so that news pictures can be completely liberated from the subsidiary status of “supplementary writing, embellishment, active and beautification layout” and publish some excellent visual impact This is not only a wise choice to conform to the psychological needs and aesthetic taste of modern readers, but also an effective way and a fundamental way for newspapers to create “selling points” by using news pictures in the new era.