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电子商务已经使消费者的消费心理和消费行为发生了变化,尤其办公设备行业,消费者也已经从传统的购买方式中走出来。分析办公设备行业消费者心理的特点,对促进办公设备产品的电子商务发展有重要意义。
E-commerce has changed consumer psychology and consumer behavior, especially in the office equipment industry where consumers have also come out of the traditional way of buying. Analysis of the characteristics of consumer psychology in the office equipment industry, to promote the development of e-commerce office equipment products of great significance.