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年,当我步入管理咨询行业的时候,欧洲企业普遍面临着两个挑战。其一,欧洲整 合开始,经济国界消失,企业应怎样进行更有效的管理和运营?其二,业务再造(Business Reengineering)以及业务流程再造BPR(Business Process Reengineering)。原因是由于市场的急剧变化,竞争加速,企业现有业务内容及业务模式已不能保证企业的长久发展与股东要求的ROE(股权回报率);同时由于欧洲共同体的逐渐形成,企业的法人结构、产品结构、营销模式、供应链管理、
Years, when I entered the management consulting industry, European companies generally face two challenges. First, the European integration began, economic boundaries disappear, how companies should be more effective management and operation? Second, business reengineering (Business Reengineering) and business process reengineering BPR (Business Process Reengineering). The reason is that due to the drastic changes in the market and the accelerating competition, the current business content and business models of enterprises can no longer guarantee the long-term development of the enterprise and the ROE (return on equity) required by the shareholders. At the same time, due to the gradual formation of the European Community, the corporate structure, Product structure, marketing model, supply chain management,