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法国,尽管国土面积小、人口少,消费能力却很强。法国的人口有6000多万,国民生产总值为2.05万亿美元。尽管市场竞争激烈,但是直销企业在法国却做得非常好。近两三年,法国直销业绩的平均增长率为10%,2005年的销售业绩达到了23亿美元。根据法国直销协会统计,法国的直销人员大约有17万。法国的化妆品业竞争非常激烈,与雅芳和其他公司一样,兰寇和欧莱雅也是直销业的巨头。
France, despite its small size and population, has strong spending power. France has a population of over 60 million and a gross domestic product of 2.05 trillion U.S. dollars. Despite the fierce market competition, direct selling companies do a very good job in France. In the past two or three years, the average growth rate of direct sales in France was 10%, and the sales in 2005 reached 2.3 billion U.S. dollars. According to statistics from the Direct Marketing Association of France, there are about 170,000 direct salespeople in France. French cosmetics industry is fierce competition, and Avon and other companies, like Lancome and L’Oreal is also a direct selling giants.