浅谈企业的营销与推销□陈楚俊陈东伟□随着社会主义市场经济的发展，“营销”一词已成为广大企业的日益普及的经营用语。但在现实经营活动中，不少人往往把营销与推销混为一谈。其实，营销与推销虽然只有一字之差，却是两个完全不同的概念，各自有其不同的丰富内涵。在国... Talking about Marketing and Marketing of Enterprises □ Chen Chujun Chen Dongwei □ With the development of the socialist market economy, the term “marketing” has become the increasingly popular business language for many enterprises. However, in real business activities, many people often confuse marketing and sales. In fact, although there is only one word difference between marketing and marketing, it is two completely different concepts, each with its own different rich connotations. In the country ...