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媒介融合的进一步将催生新的媒介形式。这些新的媒介形式是融合了传统媒体和新媒体的特色和优势,充分利用网络传播的特点,具有极强的互动性和参与性,以网络作为载体平台和发行平台,最终通过各类不同的多媒体终端设备呈现出来的各种媒介形态,当前传统广播媒体的发展现状不容乐观,而以网络为依托的具有整合特色的网络广播形式却以许多区别于传统广播媒体的新特点,表现出了其生命力。
Media convergence will further spawn new forms of media. These new forms of media is a combination of the characteristics and advantages of traditional media and new media. They make full use of the characteristics of network communication, have strong interaction and participation, and use the Internet as a carrier platform and distribution platform. Finally, Multimedia terminal equipment presents a variety of media formats, the current status of the traditional broadcast media is not optimistic about the development, and network-based integrated with the characteristics of the network broadcast format with many different from the traditional broadcast media, the new features showed its vitality.