从城市电视台开始走出传统节目制作的魔方开始,电视人的脑子就一刻也没停歇过。在城市台改革的道路上,一些经济相对发达的城市走在了前边,做展会、搞团购,不亦乐乎。而经济相对落后地区的城市台,也正雄心勃勃地进行更大平台的搭建和资源的整合。城市电视台与其他电视台的经营模式是完全同质化的,都靠广告生存,但是在央视、省级卫视和省台三座大山的重压下求生存的城市台,发展道路自然举步维艰。尤其是近两年,因为经济形势比较严峻,广告市场处在深度调整时期,所以比起 From the beginning of the city television out of the traditional program produced Rubik’s cube, the TV’s mind never stopped. On the road to urban reform in Taiwan, some cities with relatively developed economies are taking the lead in making exhibitions and group buying. The urban areas in areas with relatively backward economy are also ambitiously undertaking the construction of a larger platform and the integration of resources. The management mode of the city television station and other television stations is completely homogenous. All of them rely on advertisements to survive. However, it is naturally difficult for the development road to survive in urban areas under the pressure of the three large mountains of CCTV, provincial satellite TV stations and provincial stations. Especially in the past two years, because the economic situation is grim and the advertising market is in a period of deep adjustment,