纳什的博弈论认为:博弈双方总是从自身的角度寻找对自己最优的策略,从而达到纳什均衡状态。从经济学的角度看,诚信其实就是一个主体对其他主体兑现自己诺言的过程,它包括讨价还价和理性均衡。在讨价还价中,交易各方都朝着均衡的目标迈进,最终达到某种均衡。在健全的资本市场,失信者获得的只是短期收益,必将失去长远利益;而在不健全的资本市场中, Nash’s game theory holds that: The two sides of the game always look for their best strategies from their own perspective, so as to achieve Nash equilibrium. From an economic point of view, honesty is actually the process by which a subject fulfills its promise to other subjects, including bargaining and rational equilibrium. In the bargaining process, all parties to the transaction are moving towards a balanced goal and eventually achieve some kind of balance. In a sound capital market, the dishonest gets only short-term gains and will surely lose its long-term interest. In the imperfect capital market,