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传统企业的互联网化是由数字消费者来驱动的,随着伴随互联网大环境发展而成长的80后、90后日渐成为消费的主力,他们更愿意将日常消费的习惯、购买使用的体验等与大家进行分享,他们是数字消费的原住民。而目前,移动互联网已经成为我们不可缺少的工具。在2014年的双十一,阿里系移动端的销售份额已经占到总销售额的40%。从易观智库的统计数据看到,移动互联网消费者的规模已经全面超过PC端用户规模,至2014年第3季度最新数据显示移动端用户接近7亿。
The Internet of traditional enterprises is driven by the digital consumers. With the growth of the internet environment, the internet becomes more and more mainstream after 80s and 90s, and they are more willing to combine the habit of daily consumption with the experience of purchasing and using We share, they are natives of digital consumption. At present, the mobile Internet has become an indispensable tool for us. In 2014, Double XI, Alibaba Mobile’s sales accounted for 40% of total sales. According to the statistics of Analysyst think tank, the size of consumers of mobile Internet has exceeded the size of PC users in the round, and the latest data of Q3 2014 shows nearly 700 million mobile users.