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有线电视由模拟转换为数字电视,实现了数据双向传输,这就使数字电视系统成了用户与系统互动的平台。目前广电方面开展了在线点播、购物等增值服务,但支付成为瓶颈问题。中国银联作为拥有先进的跨行交换和清算网络的电子支付企业,在支付领域具有无可比拟的优势。本文论述了银联银行卡支付与数字电视结合,为企业和个人提供面向家庭应用支付需求的自助刷卡支付的可能性,并介绍了实现方案。
Cable TV from analog to digital TV, to achieve the two-way data transmission, which makes the digital television system has become the user interaction with the system platform. The current radio and television aspects of on-demand online shopping, shopping and other value-added services, but payment has become a bottleneck. As an electronic payment company with advanced cross-bank exchange and settlement network, China UnionPay has unparalleled advantages in the field of payment. This article discusses the possibility of combining CUP bank card payment with digital television to provide self-service swipe card payment for household and business applications for enterprises and individuals, and introduces the implementation plan.