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任何企业一个新产品问世或任何一个企业的品牌营销活动,首先必须设计出一个令消费者满意的企业产品形象,而企业形象的最有效传导方式就是广告宣传,通过广告宣传、形象推广将这种形象有效地传递给企业的目标顾客,这总结为企业知名度推广。然后才有可能激发顾客促成购买行为;一旦顾客购买此产品后,企业则需要以最优质的服务来满足顾客对这个“品牌形象”的期望,以保持对这种“良好印象”的维持和巩固,这总结为企业产品的美誉度;只有两方面完美结合才能促进新产品更顺利地走向市场。
Any enterprise a new product come out or any one enterprise brand marketing activities, we must first design a product that makes consumers satisfied with the product image, and the most effective way of corporate image transmission is advertising, through advertising, image promotion this Image effectively delivered to the target customers, which concluded that the promotion of corporate reputation. It is then possible to motivate the customer to facilitate the purchase. Once the customer has purchased the product, the company needs to satisfy the customer’s expectation of the “brand image” with the highest quality service to maintain the “good impression” Maintain and consolidate, which is summed up as the reputation of corporate products; only two perfect combination to promote new products more smoothly to the market.