【摘 要】
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从理论和实践结合上,对广告与期刊媒介的关系、广告主选择媒介时考虑的因素、消费者的心理活动特征和注意的广告形式以及期刊广告媒介的功能特点等进行了分析,并从四个方面阐
【机 构】
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河南省农科院信息所,河南省农科院信息所,河南省农科院信息所 郑州 450002,郑州 450002,郑州 450002
论文部分内容阅读
从理论和实践结合上,对广告与期刊媒介的关系、广告主选择媒介时考虑的因素、消费者的心理活动特征和注意的广告形式以及期刊广告媒介的功能特点等进行了分析,并从四个方面阐述了期刊编者在开展广告业务时应具备的基本素质。
From the combination of theory and practice, the author analyzes the relationship between advertisement and periodical media, the factors that advertisers consider when selecting media, the characteristics of consumers’ psychological activity, the advertisement form of attention and the functional characteristics of periodical advertising media, On the one hand, the author expounds the basic qualities that journal editors should have when they carry out advertising business.
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