国际广播节目境外落地,概括来说,就是利用各种传输技术、确保传出的广播信号能使对象国家和地区的听众听得见、听得清、喜欢听、愿意听。具体而言,就是通过短波中波调频、卫星直接入户、卫星直播、有线电视、互联网、移动通讯、数字调幅广播等技术手段,采用租机互转、租用时段、与当地主流媒体联合制作、在海外建立工作室以及开办调频台等多种方式,以当地官方语言或受众熟悉的语言和喜闻乐见的风格,传播受众需要的信息。 International broadcasts fall outside the territory. In short, they use various transmission technologies to ensure that the outgoing broadcast signals can make the listeners in the target countries and regions hear, hear, like to listen to them and listen to them. To be more specific, it is to adopt the technology of shortwave IF modulation, satellite direct access, satellite live broadcasting, cable TV, internet, mobile communication and digital AM broadcasting, Setting up studios overseas and setting up FM stations to spread the information the audience needs in the official local languages ​​or familiar languages ​​and loved ones.