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目前市场上藏式餐饮品牌在推广方面并没有达到较好的效果,因此如何有效的宣传推广藏式餐饮品牌是当下值得研究的问题。本文主要从信息时代的背景出发,探讨藏式餐饮品牌如何借助网站来塑造具有鲜明特色的视觉形象,以及怎样在网站中给消费者带来具有民族个性和氛围的视觉体验。
At present, Tibetan restaurant brands do not achieve good results in promotion. Therefore, how to effectively promote Tibetan restaurant brands is a problem worth studying at present. Based on the background of the information age, this paper explores how Tibetan restaurant brands can create distinctive visual images through websites and how to bring consumers a visual experience with national character and atmosphere through websites.