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互动数字电视是指以家用电视机为主要显示设备,集多媒体、互联网等多种技术于一体,向家庭用户提供丰富的交互式多媒体服务的业务。它颠覆了传统电视“你播我看”的被动收看模式,其丰富的互动业务为人们构筑了完美的家庭娱乐中心。在三网融合已成既定国策、数字化媒体全面铺开、信息产业高速发展的总趋势推动下,互动数字电视一经出现,就以旺盛的生命力备受各界关注。
Interactive digital TV refers to the home TV as the main display device, multimedia, Internet and other technologies in one, to provide home users rich interactive multimedia services business. It subverts the traditional TV “you broadcast my watch” passive watch mode, its rich interactive business for people to build a perfect home entertainment center. In the triple play has become a national policy, the full swing of the digital media, the rapid development of the information industry, driven by the general trend, interactive digital television, once emerged, with strong vitality much attention from all walks of life.