传统家电市场的日趋饱和，让厂家在残酷的市场竞争中不得不使出降价这个杀手锏，随着价格战的逐步升级，家电业迎来了“微利”时代。尽管如此，仍有众多厂家不断跻身于此。原因何在？有专家指出，“微利”其实只是厂家和销售商们的一个幌子，家电业的微利并不像人们想象的那样 Traditional household appliances market is becoming saturated, so that manufacturers in the brutal competition in the market have to make a price cut this killer, with the gradual price war escalation, the appliance industry ushered in the “meager profit” era. Nevertheless, there are still many manufacturers continue to be among them. What is the reason? Some experts pointed out that the “meager profit” is actually just a cover for manufacturers and vendors, the profitability of the home appliance industry is not as people imagine