从美国洛杉矶奥运会开始,人们才真正意识到奥运会的商业价值。一届一届办下来,赚钱成为了理所当然的事情。希腊在沉浸于兴奋之余,是否夹杂着一丝不安？现在能够意识到的是:举办奥运会决不仅仅是组织一场世界上规模最大的体育赛事而已。雅典告诉北京,如果不未雨绸缪,奥运预算原来可以超支成一个“无底洞”。 From the Los Angeles Olympic Games in the United States, people really realized the commercial value of the Olympic Games. Once a session down to make money has become a matter of course. Greece immersed in the excitement, whether mixed with a trace of anxiety? Now it is clear that hosting an Olympic Games is more than just organizing the largest sporting event in the world. Athens told Beijing that if it does not take precautions, the Olympic budget could have overdrawn into a “bottomless pit.”