即使创建百年老店式的地产品牌图谋无法证实,但对于品牌的追求,本身就是对于责任地产的追求。从千年来的经济发展故事来看,我们知道,暴利或许是品牌战略的结果之一,但不应该是品牌建设的目的。而对于凝结在品牌标志里面的社会责任和行业责任感的珍惜,才是品牌的真正生命所在。 Even if the plot to create a century-old real estate brand can not be confirmed, but the pursuit of the brand itself is the pursuit of responsible real estate. From the millennium economic development story, we know that the profits may be the result of a brand strategy, but it should not be the purpose of brand building. And for the condensation in the brand logo which social responsibility and industry responsibility cherish, is the real life of the brand.