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调查发现,在推行客户关系管理的项目中有一半以上是失败的。这提醒我们,对一个会从根本上改变企业管理方式和业务流程的新方法,你不能再套用手工操作的思维去对待它。
The survey found that more than half of projects that implement customer relationship management failed. This reminds us that you can no longer apply manual thinking to a new approach that will fundamentally change the way you manage your business and your business processes.