随着经济的飞速发展,城市文化品牌建设被提升到城市软实力的战略高度,一个城市没有品牌就没有核心竞争力。通过差异化营销、文化营销、创新营销、整合营销等战略和途径来创建宜宾城市品牌,提升宜宾城市软硬形象和核心竞争力,促进当地经济社会的快速发展已成为一种必然选择。 With the rapid economic development, urban cultural brand building has been elevated to a strategic level of urban soft power. There is no core competitiveness in a city without a brand. It has become an inevitable choice to establish the Yibin city brand through the strategies and channels of differentiated marketing, cultural marketing, innovative marketing and integrated marketing so as to enhance the soft and hard image and core competitiveness of Yibin and promote the rapid economic and social development in the local area.