世界名牌称霸全球的事实足以证明:谁拥有名牌,谁就拥有了强劲的竞争实力,掌握了抢占市场高位的主动权。由此,名牌战日趋激烈。然而,纺织企业中少名牌或无名牌的现状却令人堪忧。从求生存发展和与国际接轨的需要出发,笔者认为,纺织业实施名牌战略已是当务之急。 The fact that world-famous brands have dominated the world is enough to prove that who owns a famous brand will have strong competitive strength and master the initiative to seize the high market. As a result, brand-name battles became fierce. However, the status quo of less famous or unnamed brands in textile companies is worrying. In order to survive and develop in line with international requirements, the author believes that the implementation of the brand strategy in the textile industry is an urgent task.