消费者作为市场经济中的重要主体之一,其与生产经营各个环节的企业都有着密切的联系。通过对消费者行为进行系统分析,针对消费者的消费习惯和心理及时进行营销,往往可以极大地激发消费者的消费需求,从而提高企业的经济效益。本文从消费者行为分析理论发展历程入手,分析了消费者行为的主要影响因素,在此基础上分析针对消费者的行为理论,企业应当采取的市场营销策略,期望对企业的市场营销策略的制定有所帮助。 As one of the most important subjects in the market economy, consumers have close ties with enterprises in all aspects of production and operation. Through the systematic analysis of consumer behavior, consumer spending habits and psychological timely marketing, often can greatly stimulate consumer demand, thereby enhancing the economic efficiency of enterprises. This article starts with the development history of consumer behavior analysis theory, analyzes the main influencing factors of consumer behavior, and then analyzes the behavioral theory of consumer, the marketing tactics that enterprises should adopt and the expectation of making marketing tactics Help