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几代中国汽车人的智慧、心血、汗水铸就了“红旗”品牌。80年代,当国人对品牌的价值还认识不足时,“红旗”轿车险些就被送入历史博物馆。是中国老百姓一如继往的推崇,是海内外爱车者的厚爱使得“红旗”轿车的香火得已延续。且随着其品牌价值被重新认识和开发,“红旗”轿车得以重现姿彩。在全球范围内、汽车厂商的竞争早已进入品牌竞争的年代。品牌凝结着无形资产,恰如原子聚变,在恰当的时候能释放出巨大的能量。迄今为止,在世界汽车制造业,转让牌子,收获不菲,完成企业购并的现象比比皆是。逐步开放的国门,让国人领略了品牌的价值与风光,也认识到用好品牌,能创造出更大的价值。进入90年代,一汽人看到蕴藏的“红旗”轿车中巨大的潜能,在引进、吸收国外最新汽车产品和技术的同时,他们着手开发自有品牌的价值,新“红旗”应运而生。在国内众多轿车厂家中,目前只有“红旗”轿车拥有全部中国知识产权,是一部中国人值得夸耀的汽车。
Several generations of Chinese car people wisdom, effort and sweat cast “red flag ” brand. In the 1980s, when people still lacked a clear understanding of the value of the brand, the Red Flag car was almost immediately sent to the Museum of History. Is the Chinese people, as always, respected, is the love of car lovers at home and abroad makes the “Red Flag ” car incense has been extended. And as its brand value was re-recognized and developed, the Red Flag car was able to regain its color. In the world, the competition of automobile manufacturers has entered the age of brand competition. Brand condensation of intangible assets, just as atomic fusion, in the right time to release a huge energy. So far, the world’s automobile manufacturing, the transfer of brand, a lot of money to complete the phenomenon of corporate mergers abound. Gradually opening up the country, so that people appreciate the brand value and scenery, but also realize that good brand, to create greater value. Into the 90’s, FAW to see the hidden “Red Flag” car huge potential in the introduction and absorption of the latest foreign automotive products and technologies at the same time, they set out to develop its own brand value, the new “red flag” should be shipped And students. Among the many car manufacturers in China, only “Red Flag” sedan currently owns all Chinese intellectual property and is worthy of praise for a Chinese car.