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一、世界直销业的发展 商品销售的渠道可以归纳为三种形式:直接销售渠道、间接销售渠道和代理销售渠道。单就直接销售这种渠道,从商品经济发展的历史来看,它是一种简单的商品流通形式,是指生产者自己承担组织商品流通的职能。它的特点是产需直接见面,生产者可以很快了解市场需求的变化,以便作出相应的决策,及时为用户提供商品销售服务,还可以使商品快速同消费者见面,缩短商品流通时间,减少流通费用。
First, the development of the world’s direct selling channels for the sale of goods can be grouped into three forms: direct sales channels, indirect sales channels and sales channels. Direct sales of this channel alone, from the history of the development of commodity economy, it is a simple form of commodity circulation refers to the producer to undertake the functions of the organization of commodity circulation. It is characterized by production and demand to meet directly, producers can quickly understand the changes in market demand in order to make the appropriate decisions to provide users with timely sales of goods and services, but also allows goods to quickly meet with consumers, shorten the circulation of goods, reduce Circulation costs.