创新是企业的灵魂,也是企业的核心竞争力之一,关乎企业的生存与发展。对于当前中国农机企业来讲,创新不仅包括技术创新、管理创新,还包括服务创新。通常人们意识中的服务是指产品销售完成后的保养、维修等,但是现代农机企业的服务应该包括,产品售前咨询、销售过程支持,以及销后服务;还要为用户提供全方位的解决方 Innovation is the soul of enterprises, but also one of the core competitiveness of enterprises, related to the survival and development of enterprises. For the current Chinese agricultural enterprises, innovation includes not only technological innovation, management innovation, but also service innovation. Usually the people's awareness of service refers to the maintenance of products after the completion of maintenance, etc., but the modern agricultural machinery services should include, the product pre-sales consulting, sales process support, and after-sales service; but also provide users with a full range of solutions square