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消息的开头,在新闻学上称为导语。它是揭示、摘要,是整个新闻报道最重要的摘要,是用一段简明的话回答读者渴求知识和信息的要求。一般认为消息导语的任务有:用简约的文字反映出报道的要点或轮廓,使读者落眼知情,一读便知消息中主要传递什么信息;起定位的作用,为全篇报道定下基调,直接影响消息其它部分的写作方向和扩展程度;从词汇选择上引起读者的注意,最大程度的激发读者的阅读欲。人们一般把导语的表达方式分为6种,即直叙型导语、接近型导语、描写型导语、悬念型导语、引语型导语、特写型导语,并由此衍生出了新闻导语60式。
The beginning of the news, called journalism in journalism. It is a revelation, an abstract, the most important summary of an entire news story, and a concise answer to the reader’s desire for knowledge and information. It is generally believed that the tasks of the message guide are as follows: the key points or the outline of the report are reflected in simple texts, so that the readers can know the information in the news and read the main messages in the first reading; the role of the guideline is to set the tone for the entire article, Directly affect the writing direction and extent of the other parts of the message; draw the attention of the reader from the choice of vocabulary and stimulate readers’ reading desire to the greatest extent. People usually divide the expression of the lead into six kinds, that is, the direct lead, the close lead, the descriptive lead, the suspense lead, the lead lead, the close-type lead, and derive the news lead 60.