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十五年前,当MichaelDell在美国开始他的电脑组装业务时,没人认为Dell的直销模式会成气候,更没人想到Dell会成长为全球的重量级PC制造商。而一个不容置疑的事实是:Dell的PC组装直销模式正在改造着PC产业竞争格局,正在整个计算机产业的变革中起着关键的作用,甚至像IBM,HP和Compaq这样的PC大腕都已感到巨大的竞争压力。IDG的最新数据已证实Dell在美国市场已经超过康柏成为美国市场
When MichaelDell started his computer assembly business in the United States fifteen years ago, no one thought that Dell’s direct sales model would be a thing of the past, and no one even thought Dell would grow into a global heavyweight PC maker. And an indisputable fact is that Dell’s PC assembly direct sales model is transforming the competitive landscape of the PC industry and is playing a key role in the transformation of the entire computer industry. Even the biggest names in PC such as IBM, HP and Compaq are feeling great Competitive pressure. The latest IDG data has confirmed that Dell has surpassed Compaq in the US market to become the U.S. market