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国际大牌的“洋规矩”统计数据显示,2012年,中国消费者已成为全球最大的奢侈品消费群体,其购买量占全球的25%。中国消费者强劲的购买力以及对国际大牌的追捧,使得国际大牌因掌控了中国市场的需求,获得了强势的话语权,从而也成为了商业游戏规则的制定者。在与国际大牌眼镜供应商的合作中,几乎所有的零售商都认为遭遇过不平等条约,反映最强烈就是霸王条款、付款后发货不及时、售后服务缺失等几个方面。
International big-name “foreign rules ” statistics show that in 2012, Chinese consumers have become the world’s largest consumer group of luxury goods, their purchases accounted for 25% of the world. The strong purchasing power of Chinese consumers and their pursuit of big names in the world have given international big names a powerful voice in the control of the needs of the Chinese market and thus have also become the makers of commercial game rules. In cooperation with the international big-name glasses suppliers, almost all retailers think they have encountered unequal treaties, the strongest is the overlord terms, payment is not delivered in time, the lack of after-sales service, and several other aspects.