电视在人们的精神文化生活中占据着重要的地位,随着宽带网的普及、移动通信的可观化和数码技术的推广,电视也遇到空前的挑战。如何应对这场挑战?我认为必须认真贯彻“三个代表”的重要思想让电视保持文化的先进性。一、传播先进文化,展现新的风采 “三个代表”重要思想是立党之本、执政之基、力量之源。把“代表中国先进文化的前进方向”作为党的先进性的重要特征和显著标志,这在我党历史上具有里程碑的意义。电视是党、政府和人民的喉舌,具有覆盖面广,生动形象、传播快速、接受便捷等特点,社会影响和作用非常大。作为党的思想文化重要阵地的电视,承担着创造和传播先进文化的历史重任,所以,必须代表先进文化的前进方向,努力为人民群众提供健康的、先进的、丰富多彩的精神文化产品,传递信息、传播知识,提高人们的寨质,推动生产力的进步,为社会发展提供新的观念、道德和理想,提供社会进步的精神动力。创新是人类进步的不竭动力,也是文化的生命所在。电视工作者必须在“三个代表”重要思想指导下,倡导创新思维和开拓精神,积极研究电视文化事业发展中的重大理论和实践问题,积极探索建设有中国特色社会主义文化的发 Television occupies an important position in the spiritual and cultural life of people. With the popularization of broadband network, the observability of mobile communications and the popularization of digital technology, television also encounters unprecedented challenges. How to deal with this challenge? I think we must conscientiously implement the important thinking of the “three represents” so as to maintain the advanced nature of television. I. Spreading Advanced Culture and Showing New Style and Grace The important thinking of the ’Three Represents’ is the foundation for building the party, the foundation for governing and the source of strength. It is of great significance in the history of our Party to regard the “direction of representing the progress of China’s advanced culture” as an important feature and a notable mark of the advanced nature of the party. TV is the mouthpiece of the party, government and people. It has the characteristics of wide coverage, vivid image, rapid dissemination and convenient acceptance. The social influence and effect are very large. As an important front of the party’s ideology and culture, television undertakes the historic task of creating and disseminating advanced culture. Therefore, we must represent the direction of advanced culture and strive to provide the people with a healthy, advanced and colorful spiritual and cultural product. Information and dissemination of knowledge so as to raise the quality of people in villages and promote the improvement of productive forces so as to provide new ideas, morals and ideals for social development and to provide the spiritual impetus for social progress. Innovation is an inexhaustible motive force for human progress and the place where culture lives. Under the guidance of the important thinking of the ’Three Represents,’ television workers must advocate innovative thinking and pioneering spirit, actively study major theoretical and practical issues in the development of television and cultural undertakings, and actively explore ways to build a socialist culture with Chinese characteristics