论文部分内容阅读
3月10日海马汽车南昌广甸汽车销售服务店举行“福至心动”福美来心动版与新普力量马震撼上市新闻发布会,备受业界瞩目的2007年海马汽车新产品战略拉开了帷幕。据悉,本次上市的两个品牌产品分别是福美来心动版及新款普力马,“入门级的高品质中级轿车”的定位重新诠释7—9万元中级轿车的品质标杆;福美来心动版市场指导价格:7．68万—8．68万元;新普力马——引领两厢轿车的时尚生活,倡导“两厢酷尚轿车”的COSMO文化;新普力马市场指导价格:10．98万—12．68万元。无论从价位体系方面,还是从产品品质方面,都进一步加强了海马汽车的产品竞争力。
March 10 Hippocampus Nanchang Guangdian Auto Sales and Service Store held “Fu to heart” Familia heartbeat version and Xinpu power Ma shocked the market press conference, much industry attention Hippocampus 2007 new product strategy kicked off. It is reported that the listing of the two brand products are the Familia heartbeat version and the new Purley, “entry-level high-quality mid-size sedan,” the position to reinterpret 7-9 million mid-level sedan quality benchmark; Familia heartbeat version of the market guide Price: 7.68 million -8.68 million; the new Purmama - lead the hatchback sedan fashion lifestyle, promote “COSMO hatchback cars,” the COSMO culture; the new Purmama market guidance price: 109,800 -126,800 yuan. In terms of price system, or from the product quality, have further strengthened the hippocampus’s product competitiveness.