目前,我国旅游门票价格的制定大多是从景区的角度出发,着眼于景区本身的资源、价值等因素,较少关注游客的因素。游客是景区的首要利益相关者,从某种程度上来说,游客对景区的态度决定了景区的兴衰成败。因此,制定合适的旅游门票价格还要加强对游客人数与素质、游客多种心理因素、游客购买力等因素的考虑。 At present, the pricing of China’s tourist tickets is mostly from the scenic point of view, focusing on the area’s own resources, value and other factors, less concerned about the tourist factors. Visitors are the primary stakeholders in the scenic area. To some extent, the attitude of the tourists to the scenic area determines the success or failure of the scenic area. Therefore, the formulation of a suitable price of tourist tickets should also strengthen the number and quality of tourists, tourists a variety of psychological factors, tourists purchasing power and other factors.