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随着无线移动互联技术的进步,当今社会的信息传播方式、广度、速度,都是过去任何一个时代无法比拟的,信息传播速度远比我们想象的快。网络媒体、微信、手机客户端等传播形式对主流媒体引导社会舆论的效果方面产生了很大冲击,传统媒体“固守阵地”式的传播报道策略和“老大权威”式的沟通方式显然已不适应新常态下的发展需要。传统媒体特别是主流媒体,如何适应新媒体时代信息传播的模式,认识舆论新特点,
With the progress of wireless mobile Internet technology, the way, breadth and speed of information dissemination in today’s society are unmatched in any time in the past. The speed of information dissemination is much faster than we think. The forms of communication such as online media, WeChat and mobile phone clients have had a great impact on the effect of mainstream media in guiding public opinion. The traditional media, “sticking to the position” style of communication and reporting strategies, and “boss authority” type of communication Obviously it has not adapted to the development needs of the new normal. Traditional media, especially the mainstream media, how to adapt to the new media era information dissemination model, recognize the new features of public opinion,