当前,主持人节目正日益成为广播电视节目形态不可或缺的形式之一,节目主持人的重要作用和地位也随之凸显出来。本文旨在以主持艺术中的“口才”为契入点,探讨主持人口才的内涵、特点和重要性,指出口才对提高主持人节目传播效果的必要性和必然性。 At present, the host program is increasingly becoming one of the indispensable forms of radio and television programs, and the important role and status of the host of the program is also highlighted. The purpose of this article is to examine the connotation, characteristics and importance of the host eloquence by hosting the “eloquence” in art and pointing out the necessity and necessity of the eloquence to improve the effect of host program transmission.