在广东,市场经济高速发展,企业对高素质的公关人才有着大量需求,广州华夏职业学院工商企业管理专业自2010级开设《公共关系学》课程,但是由于课程特色不足、教学方法单一,导致难以实现培养技能型人才的目标。该课程改革势在必行,本文通过对高职院校《公共关系学》课程教学现状的分析,从而对该课程改革进行研究、探索,以期望从中找到一些的策略。 In Guangdong, the rapid development of the market economy, enterprises have a high demand for high-quality public relations talent, Guangzhou Huaxia Vocational College of Business Administration from 2010 to open “public relations” course, but due to lack of course features, teaching a single method, resulting in difficult Achieve the goal of training skilled personnel. The reform of the curriculum is imperative. In this paper, through analyzing the current situation of the teaching of “Public Relations” in higher vocational colleges, this paper studies and explores the reform of the curriculum and hopes to find some strategies from it.