市场营销活动是指在现代发展非常快的环境中,为了能够带动消费者的消费欲望和满足消费者的要求而实行的,达到企业想要的结果,提高企业经济效益。文章主要在项目管理的重要性和如何在市场营销中执行项目管理两个方面来分析研究项目管理在市场营销实践中的应用,让营销活动能够更好地开展,从而可以让项目管理在市场营销中得到更大的发展,提高企业的经济效益,达成企业的要求。 Marketing activities in the modern development of very fast environment, in order to be able to drive the consumer’s desire to consume and meet the requirements of consumers and implemented, to achieve the desired results and enhance the economic efficiency of enterprises. The article mainly analyzes the application of project management in marketing practice from two aspects of the importance of project management and how to carry out project management in marketing so that marketing activities can be better carried out so that project management can be used in marketing In greater development, improve the economic efficiency of enterprises, reaching the requirements of enterprises.