大营销观念与跨国经营岳俊芳在国际分工和国际贸易不断深化和发展的当代，实施跨国经营已经成为企业进军国际市场的重要方式。国际市场巨大的需求潜力，产品在国内与国际市场的时间差，都会给跨国经营企业带来丰厚的利润。而当市场的多样化比产品的多样化更具优势时，企业... The concept of large-scale marketing and international management Yue Junfang in the international division of labor and international trade continue to deepen and develop the contemporary, the implementation of transnational operations has become an important way for companies to enter the international market. The huge demand potential of the international market, the time difference between domestic and international markets, will bring huge profits to multinational companies. And when the diversification of the market is more advantageous than the diversification of products, companies...