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《扬子晚报》教育板块通过搭建各种线下平台,采取线下活动与报纸版面宣传紧密结合的方式,与广告主、消费者展开积极互动,在一定程度上解决了纸媒的渠道失灵问题,实现了经济效益和社会效益的双丰收。
The “Yangzi Evening News” Education Section has actively interacted with advertisers and consumers by establishing a variety of offline platforms and adopting a combination of offline activities and newspaper page promotion to solve the problem of channel failure of paper media to a certain extent A double harvest of economic and social benefits.