本文总结出在网络新经济的条件下,公共关系要实现可持续发展,必须构建一种和谐诚信的发展环境,和谐为目标,诚信是关键。本文借鉴了哈贝马斯提出的“沟通理性”的理论基础,以及陈先红教授提出的“生态关系”理论,从中国传统的哲学理念以及现代社会发展理论出发,浅析构建现代公共关系可持续发展的和谐诚信的发展环境的必要性。 This article concludes that in order to achieve sustainable development of public relations under the new economic conditions of the Internet, it is necessary to establish a harmonious and trustworthy environment for development, and harmony as the goal. Integrity is the key issue. This article draws on the theoretical foundation of “Communication Rationality” proposed by Habermas and the theory of “ecological relationship” proposed by Professor Chen Xianghong. Based on the traditional Chinese philosophical ideas and the theory of modern social development, this article analyzes the construction of modern public Necessity of Establishing a Harmonious and Integral Environment for Sustainable Development.