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市场是检验媒体价值的唯一标准,在金融危机中表现尤为明显。回顾上半年国内媒体在危机中的表现,可以清楚地感受到,企业在媒介选择上更加务实、理性,也更加注重市场回报。区域媒体和网络媒体在这次危机中充分体现了在区域市场和日益普及的网络时代,其自身的价值和广告传播效果。
The market is the only standard for testing the value of the media, especially in the financial crisis. Looking back at the performance of domestic media during the crisis in the first half of the year, we can clearly feel that enterprises are more pragmatic and rational in media choices and pay more attention to market returns. In this crisis, regional media and online media fully demonstrated their own value and effect of advertising in the era of the regional market and the increasingly popular Internet.