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2012年岁末,由徐铮、黄渤、王宝强联袂主演的《人再囧途之泰囧》一经上映变异破竹之势横扫贺岁档,并击败其他大投资大制作的电影取得了国产电影的票房奇迹。这个结果一方面使电影创作者们看到了中国电影的类型化发展趋势,另一方面也使得“草根文化”与“屌丝逆袭”成为大街小巷、报纸杂志热议的社会话题。在影视剧中也不乏草根文化的频频出现和“屌丝逆袭”的故事,为什么影视剧如此青睐草根文化?为什么会有那么多“屌丝逆袭”的故事?这需要从影视剧的市场需求和观众的审美心理以及电影类型片的制作机制三个方面来分析。
The end of 2012, by Xu Zheng, Huang Bo, Wang Baoqiang starred in the “people embarrassing way embarrassed,” once the release of variation of the trend of the Lunar New Year to sweep the file, and beat other big investment in the production of large-scale movie made the box office miracle. On the one hand, this result enables movie creators to see the trend of type-oriented development of Chinese movies and, on the other hand, makes “grassroots culture” and “rebellion” a hot topic in the streets and newspapers and magazines . In the drama there is no shortage of grassroots culture and frequent occurrence of “Rebellious ” story, why the film and television drama so popular grassroots culture? Why there are so many “Rebellion ” story? This needs from the film and television drama The market demand and audience’s aesthetic psychology as well as the movie type film production mechanism three aspects to analyze.