在挑战和机遇并存的环境下,怎样整合党报的现有资源?如何化被动为主动?怎样变不利为有利?成了摆在我们广告经营人员面前的新课题。2009年,席卷全球的金融危机给我国经济带来了严峻考验,也给以社会经济体系为依存的报刊广告经营造成了不利影响。据统计,全国的各大报刊不同程 Under the environment of challenges and opportunities, how to integrate the existing resources of the party’s newspaper, how to be passive and proactive, how to make a difference and make it a new topic before our advertising managers. In 2009, the financial crisis sweeping across the globe posed a severe test for our economy and adversely affected the operation of newspapers and periodns based on the socio-economic system. According to statistics, various major newspapers across the country have different courses