“内容为王”曾是媒体人的共识。互联网重新定义了人们获取信息的方式,给传统媒体带来了巨大冲击。很多媒体人认识到,在互联网背景下坚持内容建设为根本,对“内容”的概念也需要进行重新定义。在美国主流报纸《纽约时报》的网站上,2013年点击量最高的,包括4篇新闻、3篇健康知识、一段述评、2篇名人专栏文章和一个互动程序。有意思的是,这个互动程序,是一则从说话方式(方言)判断出生地的小测验。这个小程序2013年12月21日才公布, “Content is king” was the consensus of media people. The Internet has redefined the way people obtain information and has brought tremendous impact on traditional media. Many media people realize that insisting on content construction is fundamental in the context of the Internet, and the concept of “content” also needs to be redefined. On the website of the New York Times, the mainstream newspaper of the United States, the highest traffic in 2013 included 4 news, 3 health knowledge, a review, 2 celebrity columns, and an interactive program. Interestingly, this interactive program is a quiz that judges the place of birth from the mode of speaking (dialects). This small program was only released on December 21, 2013.