目前欧洲市场上95％以上的玩具来自亚洲,其中中国的产品占到近80％。去年,亚洲国家对欧盟的玩具出口额累计超过了100亿欧元。尽管面临来自亚洲尤其是中国玩具的巨大竞争压力,但因欧盟的玩具生产商独具创意的设计和不断的革新, At present, more than 95% of toys in the European market come from Asia, of which Chinese products account for nearly 80%. Last year, Asian countries exported over 100 billion euros of toys to the EU. Despite the huge competitive pressure from toys in Asia and especially China, due to the creative design and continuous innovation of EU toy manufacturers,