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前瞻观点:今后直销行业的一个发展趋势是网络营销,跨国界推荐使顾客订货额呈现增长趋势。多层次直销在全球是直销的主流,雅芳在美国也是多层次的直销。世界直销联盟的一个重要工作就是在每个国家建立直销行业协会。我们希望中国也成立一个直销协会,在政府的领导下去帮助政府立法,也能在企业的自律和直销的教育等方面做一些工作。
Prospective point of view: the future development of a direct selling industry is the network marketing, cross-border recommendations so that customer orders showed an upward trend. Multi-level direct sales in the world is the mainstream of direct sales, Avon in the United States is also multi-level direct sales. One of the important tasks of the world direct marketing alliance is to establish a direct marketing industry association in each country. We hope that China will also set up a direct selling association under the leadership of the government to help the government legislature and to do some work in corporate self-regulation and direct selling education.