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在iPhone5一上市即被“打入冷宫”之后,苹果迫不及待地亮出自己的“杀手锏”——iPhone5S。发布会还未开始,各种批评声音就已经天雷滚滚,发布会的当天,质疑和嘲笑声更是达到巅峰。当库克极富神秘感的高调介绍完iPhone5S后,苹果的股价终于按捺不住,一下子跌落谷底。廉价版iPhone5C的定价偏高更是饱受非议,并且在新功能上乏善可陈,苹果的市场竞争力遭受前所未有的质疑,“疯狂”已经不再。主战场上的失利更是加剧了苹果股价的跌落。一方面,在与对手的竞相角逐之下,苹果已被三星超越并远远地抛在身后,仅有的市场份额一再被瓜分,曾经的霸主地位面临严峻的挑战。另一方面,苹果手机在各种事件门雾霾的笼罩下,苹果放不下傲慢的姿态,始终不肯正视问题。过去的苹果一向表现得很强势,尤其是在乔布斯时代,苹果凭借着在产品的创新和用户体验上独一无二的地位,在手机市场中长期独占鳌头,从未被超越。苹果一直走在智能手机市场的最前沿,引领了电子消费品的
After the iPhone 5 is listed on the market, Apple can not wait to show its own “killer” iPhone5S. Conference has not yet started, all kinds of criticism has been thunderstruck, the day of the conference, questioned and ridiculed the sound is to reach its peak. When Cook’s very mysterious high profile introduction finished iPhone5S, Apple’s stock finally could not hold back, suddenly fell to the bottom. Cheap iPhone5C high pricing is subject to criticism, and the lackluster in new features, Apple’s market competitiveness suffered an unprecedented challenge, “crazy ” is no longer. The defeat in the main battlefield is aggravating the fall in Apple’s share price. On the one hand, under rival rivalry, Apple has surpassed Samsung and left far behind. Only the market share has been divided up again and again, and the former dominance is facing severe challenges. On the other hand, Apple mobile phone in a variety of events under the shadow of smog, Apple can not let the arrogant attitude, always refused to face the problem. Apple has always been strong in the past, especially in the Steve Jobs era, with its unique position in product innovation and user experience, Apple has long been the champion in the mobile phone market, has never been surpassed. Apple has been at the forefront of the smart phone market, leading the consumer electronics